Milan 20-24 October Host 2017
The 40th edition of Host Milano is ended and Miscela d’Oro is grateful to each one had contributed to make amazing this experience.
Introducing themselves to each country of the world at this exhibition has became a consolidate appointment: this was the 4th exhibition Miscela d’Oro takes part in and the 4th chance they have had to explain the pleasure to be a family run business that defy the world.
Host 2017 was also the occasion to introduce to the 4th generation of Urbano family, the world that since 70 years marks out their life, to make them taste the pride of the tradition and the strength of the artisanal experience.
Main theme for the company was the presentation of the line extension of the “Capsule compatibili Nespresso” selection with two new blends, the Gold 100% Arabica and the Red classic blend, and the facelifting through the new elegant packaging and the naming linked to the communication theme of the colors. “Black”, “Purple”, “Green” and “Blue” substitute for “Cremoso”, “Intenso”, “Natura” and “Decaf”, unchanging the features that make them high quality products.
Furthermore the value of this exhibition is definitely the chance to learn more about the customer, through the team-building experience that let them able to show to buyers the meaning to join the Miscela D’Oro big family: hosting different kind to potential partner, with their culture and their values, underlines how it’s always exciting finding the best solution to work together.