Miscela d’Oro’s first objective has always been the highest quality of its products, paying attention to the pursuit of perfect single origins of the green beans and the consistency in the preparation of its coffee blends. The unmistakable aroma and after taste of Miscela d’Oro are the result of this devotion. Miscela d’Oro’s purchase of the green beans for the preparation of the Espresso Natura are based on specific unneglectable guidelines established by the roasters. The green beans have to be purchased from small producers remunerating them a fair price; the organic growing of the produce is a must and it has to be in line with the quality standards at the basis of all Miscela d’Oro’s blends. The biggest challenge is finding the upmost quality while maintaining the aromatic features needed to produce a signature Miscela d’Oro’s product and the double certification of Organic and Fair Trade. While this is relatively easy for the Arabica beans, it is very difficult to find the right Robusta, an essential element in any authentic Italian Espresso. The decision to create a blend both organic and fair- trade was the natural outcome of a long path started with the ISO 9001 in 2000 (quality certification) and ISO 14001 in 2007.
Fair-trade is an alternative approach to conventional trade: its aim is to promote social and economic fairnessand a sustainable development through trade, training, culture and political action. It guarantees equitable pay to small farmers in the South of the World, thanks to the principle of minimum price guaranteedand decent working conditions. The concept of Fair-trade was born in the USA in the ‘40s, when Ten Thousand Villages started to buy Puerto Rican embroideries by establishing direct contact with the workers and paying them a faires price than the market was paying at the time. In the ‘50s, some small fair-trade artisanal businesses started in Europe as well (UK and Holland). Since then, fair-trade has seen a constant increase world-wide. Western consumers are more and more conscious of the importance of sharing wealth with less fortunate Countries. Working in a fair-trade environment and supporting it, means to participate in a better world.
Organic farming began many years ago by people who believed in the possibility of creating a product respectable of nature and mankind while remaining economically sustainable. The concept has become more official and many regulations and laws were put into place. In order to be declared organic, a product has to be grown where the use of chemicals has been suspended for 2 years. Furthermore, the lands attempting to be certified organic have to be completely separated from those with non-organic farming. Any chemical fertilizer is strictly prohibited; soil fertility is maintained through crop rotation and the only use of manure and other allowed organic matters. No chemical pesticides are allowed; Crop illnesses and insect infestations are controlled through natural due process. Each phase of production (farming, transformation, processing, packaging, etc.) undergo strict controls and inspections.
Miscela d'Oro S.p.A. - Italy - P.I. IT00360380836
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